CSR INITIATIVES

The Adult literacy program, running since year 2004 at all manufacturing locations of JK Tyre has transformed the lives of more than 50,000 rural illiterate women. These women are now functionally literate, may read and write with ease, do basic calculations, help their children in study, started income generation activities and moving ahead on path of progress and prosperity. The Adult literacy program at Central Prison, Mysore is a unique initiative and it helped more than 5,500 prison inmates to become functionally literate. A third party impact assessment of adult literacy program has revealed that project has been extremely successful. In addition to educating illiterate rural women, the project had been instrumental in improving women’s position in society, education of their children, entrepreneurship development; increase in household income and eventually improvement in quality of life of these neo-literates.

JK Tyre has adopted 3 Government ITI’s under public private partnership model to impart job oriented quality vocational education for the benefit of more than 500 local students each academic year. This engagement has resulted in enhancing reputation of adopted ITI’s, wherein now campus interviews are being conducted by reputed corporates providing almost hundred per cent employment to these students.

Many schools are also supported to bring improvement in pedagogy, learning outcomes, digital learning and infrastructure. The remedial classes are run for weaker students after the school timings, so they may catch up with other students and get mainstreamed.

Open defecation remains a persistent problem across the length and breadth of country. JK Tyre partnered in Government’s ambitious ‘Swachh Bharat Mission’ and helped building of total 3,847 toilets in rural areas during last three years. This intervention has paved the way for transforming more than 60 villages as completely open defecation free. It has also been ensured that these newly built toilets are being used and maintained well and therefore communities have been made aware of consequences of open defecation through meetings, rallies, walks of shame, posters, banners, etc.

The major impact of the sanitation project is as mentioned below;

• Total 3,847 toilets have been constructed, benefiting directly more than 20,000 people.
• More than 60 villages have been declared open Defecation Free (ODF) with the efforts of JK Tyre.
• A third party impact assessment report emphasizes that;
• More than 90% people are using toilets regularly.
• Community has become more receptive to sanitation campaign and well sensitized about ill effects of open defecation.
• Mind-set changed and people embraced hygienic habits and practices
• There has been a considerable reduction in medical expenses of target communities.
• Lives of women, old and small children have become easy and safe

Shri Shivnandan Singh, Sarpanch Noorabad, Morena, MP very categorically mentions that the project has been instrumental in generating awareness among local masses, ensuring quality construction, regular usage and transforming our village and its surrounding environment neat and clean.

JK Tyre is actively engaged in prevention of HIV/ AIDS epidemic. There are three health clinics operational at high risk HIV/ AIDS locations with the help of partner NGOs. The project has benefited more than 2.5 lac people of transporter fraternity since beginning of this project. JK Tyre supported network of people living with HIV/ AIDS (PLHIV) in Rajsamand, Rajasthan helps PLHIV to get medical support, guidance and nutritional supplements for HIV positive people including children. The PLHIV network has enrolled total around 1200 PLHIV in Rajsamand and a large number of PLHIV have also been linked with various government social schemes like Antyoday, Palanhar, etc.

The reproductive and child health care project- ‘Parivartan’ initiated in tribal dominated Rajsamand district of Rajasthan in the year 2004 has brought significant reduction in IMR and MMR prevalent in area and also inculcated health seeking behavior among marginal and disadvantaged communities. In an year around ten thousand patients avail medical support and free medicines under ‘Parivartan’ project.

• There has not been any maternal mortality during child birth in last three years by ensuring close to 100% institutional deliveries, follow up on ANCs, capacity building of local health workers and sensitization of local communities.
• There has also been significant reduction in Infant mortality in the project villages.
• Increased awareness about appropriate RCH practices, increase in contraceptive usage and increase in institutional delivery.
• Empowered women to take informed decisions with regard to family planning, maternal health, safe delivery and child care.

General health & Eye camps are organized regularly to provide quality health care services to truck drivers, transporters and local communities. A large number of successful cataract operations have also been done with the help of Hospitals and NGOs.

PSRI Hospital & Research Institute, New Delhi (https://www.psrihospital.com) is a super specialty hospital promoted by JK group for wellbeing of common public following no profit- no loss philosophy. The hospital was established in year 1996 as South East Asia's first and India's foremost institutes providing advanced and comprehensive medical and surgical treatment for digestion related diseases. Since its inception many more specialities have been added and presently it is a multispeciality Institute. From last two decades, more than a lac patients every year avail affordable and best in class health care services at hospital.

Water is critical to our business and a priority at JK Tyre and therefore, we work closely with community and other stakeholders for water resource management. JK Tyre has achieved the distinction of being one of the lowest water consuming company and established newer benchmarks for water consumption in tyre industry globally. Taking a few steps ahead, the company initiated various water conservation initiatives in villages nearby it’s manufacturing locations to enable local communities in becoming water sufficient and directly impacted more than a lakh people.

• Partnering with ‘Mukhyamantri Jal Swavlamban Abhiyan’ of Government of Rajasthan and NABARD, GoI for implementation of water conservation initiatives.
• Total 28 community water tanks, 10 check dams and 38 farm ponds have been developed till date to harvest large amount of water for irrigating agriculture fields, ground water recharge, drinking water for animals, etc.
• Other water conservation activities like farm bunding, borewell recharge, soak pits, etc have also been implemented to conserve water and benefit more than a lakh local people.

There was a time when rural women of 13 project villages of Kankroli (Rajasthan) would need to walk hours each day to fetch water resulting in absence from home, family neglect and reduced spare time. The result is that life of these women was reduced to drudgery. Especially for the thousands of women in villages located far from the main village and not covered under the village water supply scheme. JK Tyre collaborated with the NGO Seva Mandir to devise an innovative solution. Community water tanks (13) were built of 4,000- 10,000 liters capacity. Perennial wells and borewells (13) were created or renovated. Gram Vikas committees were formed to address operations and maintenance of drinking water supply infrastructure. A water user fee was imposed to ensure ownership and sustenance of the project. The tank filling responsibility was delegated to a local youth by committee. Defunct hand pumps were also repaired. The results have proved transformative: more than 3000 people were provided a sustainable drinking water solution; health expenditure declined. Freed from the drudgery of fetching drinking water every single day, women are now paying a greater attention to their children’s health, education – and their own leisure.

We have planted more than a million trees at different locations to enrich greenery and ameliorate environment. Green patches are also maintained for general public at parks, gardens, traffic circles, road sides, shamshanghat etc.

To generate awareness about road safety, key stakeholders have been identified and road safety trainings are provided to truckers, drivers, school children and general public. The road safety awareness programs are implemented in collaboration with local Traffic Police and other stakeholders and over the years a large number of people have been trained on various aspects of safe driving and Road Safety.

Tyre is the only physical contact that a vehicle has with the road surface, and therefore while driving, tyres should be in their most optimum condition. Poorly inflated tyres wear quickly and affect the overall performance of the vehicle, including braking distance, handling, fuel consumption and safety. The overloading also increases tyre wear and fuel consumption and adversely affects vehicle handling and stability. JK Tyre regularly conducts awareness campaigns and trainings programs on Tyre care and maintenance to reduce accidents caused by faulty tyres and road safety. Our ‘Back to School’ campaign categorically targets School Bus drivers wherein bus drivers are trained in proper tyre care and responsible driving ensuring safety for students, road users, etc, greater tyre life and better mileage.

Infrastructure development is the key to rural development. We have supported school buildings, community halls, orphanage buildings, etc. A state of the art JK Stadium has been developed at Kankroli, Rajasthan where local youths are availing best in class class sports facilities for state/ national level competitions.