CSR INITIATIVES

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Corporate Social Responsibility in JK Tyre

JK Tyre is a responsible corporate & giving back to the community is central to the culture of Company. JK Tyre is not only driven by the need to make the world a better place through the manufacture of a safer and technology advanced product, but also by widening its prosperity circle. Our community development initiatives may largely be categorized in to education, health, livelihoods & water conservation, wherein we emphasize over EMPOWERMENT of communities and mainstreaming them in process of development.


“Most of our projects were started in underdeveloped rural areas of India. In fact we are proud that our initiatives changed the socio-economic structures of communities in many backward pockets of India." - Dr. Raghupati Singhania

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Sustainable Livelihoods

JK Tyre has been committed towards creating better livelihood opportunities for local communities. Need based & sustainable interventions have been identified to empower people so they may enhance income &live a better life with dignity.


Livestock Development

Under the livestock development program, artificial insemination, fodder development and healthcare services are provided at farmers’ doorstep. During last three years of livestock development program at Morena, MP total 15,027 artificial inseminations have been performed, 3,159 hybrid calves were born and more than 20,000 cattle were provided various other health care services like vaccination, deworming, de-ticking, fertility treatment, etc.

Dairying for better livelihood- A case study

Rajaram Sharma. Landless farmer.Veerampura village, Morena, Madhya Pradesh. Earned a meager livelihood from 2 acres leased land and struggled to provide decent living for a five-member family. Rajarampossesed one local cow yielding a low milk quantity. There was little hope for Rajaram until he encountered JK Tyre’s Integrated Livestock Development Centre (one of six), providing artificial insemination and health care services for dairy animals across Morena. The project team treated Rajaram’s cow and performed artificial insemination later. The mother cow yielded around 4 litres of milk per day; the F1 hybrid calf of the same cow yielded 17 litres milk per day. Suddenly dairying is profitable for Rajaram. He generates around Rs15,000 per month from milk sale in addition to his daily wage and earning from agriculture. Rajaram has begun to smile again.

Agricultural improvement

It’s need of the hour to make agriculture more inclusive, technically advanced and sustainable and therefore efforts have been made to train farmers more specifically the women farmers about modern agricultural practices like access to latest technology, high-yielding variety/ seeds, optimum fertilizer regime, pesticides etc. for increasing agricultural production sustainably.

Skill development

Location specific & market oriented trainings on LMV driving, mobile repairing, motor winding, beautician, tailoring, etc are imparted to unemployed youths to enhance their entrepreneurial & employability skills. Many of the participants have been employed after skill development trainings, while few trainees have initiated their own enterprises generating employment for many other unemployed youths. We have also helped women to form self help groups, where they have started small savings and inter-loaning among SHG members. Later these SHGs are linked to Banks for availing credit and adequate trainings are provided to initiate income generation activities.

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Adult literacy

The Adult literacy program, running since year 2004 at all manufacturing locations of JK Tyre has transformed the lives of more than 50,000 rural illiterate women. These women are now functionally literate, may read and write with ease, do basic calculations, help their children in study, started income generation activities and moving ahead on path of progress and prosperity. The Adult literacy program at Central Prison, Mysore is a unique initiative and it helped more than 5,500 prison inmates to become functionally literate. A third party impact assessment of adult literacy program has revealed that project has been extremely successful. In addition to educating illiterate rural women, the project had been instrumental in improving women’s position in society, education of their children, entrepreneurship development; increase in household income and eventually improvement in quality of life these neo-literates.


Adoption of Government ‘ITI’s

JK Tyre has adopted 3 Government ITI’s under public private partnership model to impart job oriented quality vocational education for the benefit of more than 500 local students each academic year. This engagement has resulted in enhancing reputation of adopted ITI’s, wherein now campus interviews are being conducted by reputed corporates providing almost hundred per cent employment to these students.

Support to Schools

Many schools are also supported to bring improvement in pedagogy, learning outcomes, digital learning & infrastructure. The remedial classes are run for weaker students after the school timings, so they may catch up with other students and get mainstreamed.

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Building toilets to ensure sanitation for all

Open defecation remains a persistent problem across the length & breadth of country. JK Tyre partnered in Government’s ambitious ‘Swachh Bharat Mission’ & helped building of total 3,847 toilets in rural areas during last three years. This intervention has paved the way for transforming more than 60 villages as completely open defecation free. It has also been ensured that these newly built toilets are being used & maintained well and therefore communities have been made aware of consequences of open defecation through meetings, rallies, walks of shame, posters, banners, etc.


Highlights of Sanitation program

The major impact of the sanitation project is as mentioned below;

  • Total 3,847 toilets have been constructed, benefiting directly more than 20,000 people.
  • More than 60 villages have been declared open Defecation Free with the efforts of JK Tyre.
  • A third party impact assessment report emphasizes that;
    • More than 90% people are using toilets regularly.
    • Community has become more receptive to sanitation campaign & well sensitized about ill effects of open defecation.
    • Mind-set changed and people embraced hygienic habits and practices
    • There has been a considerable reduction in medical expenses of target communities.
    • Lives of women, old and small children have become easy and safe

Shri Shivnandan Singh, SarpanchNoorabad, Morena, MP very categorically mentions that the project has been instrumental in generating awareness among local masses, ensuring quality construction, regular usage and transforming our village & its surrounding environment neat & clean.

Prevention of HIV/ AIDS

JK Tyre is actively engaged in prevention of HIV/ AIDS epidemic. There are three health clinics operational at high risk HIV/ AIDS locations with the help of partner NGOs. The project has benefited more than 2.5 lac people of transporter fraternity since beginning of this project. JK Tyre supported network of people living with HIV/ AIDS (PLHIV) in Rajsamand, Rajasthan helps PLHIV to get medical support, guidance and nutritional supplements for HIV positive people including children. The PLHIV network has enrolled total around 1200 PLHIV in Rajsamand and a large number of PLHIV have also been linked with various government social schemes likeAntyoday, Palanhar, etc.

Reproductive & Child Health Care

The reproductive and child health care project- ‘Parivartan’ initiated in tribal dominated Rajsamand district of Rajasthan in the year 2004 has brought significant reduction in IMR & MMR prevalent in area and also inculcated health seeking behavior among marginal and disadvantaged communities. In an year around ten thousand patients avail medical support and free medicines under ‘Parivartan’ project.

Major Achievements of Project Parivartan

  • There has not been any maternal mortality during child birth in last three yearsby ensuring close to 100% institutional deliveries, follow up on ANCs, capacity building of local health workers and sensitization of local communities.
  • There has also been significant reduction in Infant mortality in the project villages.
  • Increased awareness about appropriate RCH practices, increase in contraceptive usage & Increase in institutional delivery.
  • Empowered women to take informed decisions with regard to family planning, maternal health, safe delivery and child care.

HEALTH CAMPS

General health & Eye camps are organized regularly to provide quality health care services to truck drivers, transporters & local communities. A large number of successful cataract operations have also been done with the help of Hospitals & NGOs.

PSRI Hospital & Research Institute

PSRI Hospital & Research Institute, New Delhi (https://www.psrihospital.com)is a super specialty hospital promoted by JK group for wellbeing of common public following no profit- no loss philosophy. The hospital was established in year 1996 as South East Asia's first and India's foremost institutes providing advanced and comprehensive medical and surgical treatment for digestion related diseases. Since its inception manymore specialities have been added and presently it is a multispeciality Institute. From last two decades, more than lac patients every year avail affordable & best in class health care services at hospital.

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Water

Water is critical to our business and a priority at JK Tyre & therefore, we work closely with community and other stakeholders for water resource management. JK Tyre has achieved the distinction of being one of the lowest water consuming company and established newer benchmarks for water consumption in tyre industry globally. Taking a few steps ahead, the company initiated various water conservation initiatives in villages nearby it’s manufacturing locations to enable local communities in becoming water sufficient and directly impacted more than 10,000 people.


Major Achievements

  • Partnering with MukhyamantriJalSwavlambanAbhiyan of Government of Rajasthan& NABARD, GoI for implementation of water conservation initiatives.
  • Total 28 community water tanks, 10 check dams & 38 farm ponds have been developed till date to harvest large amount of water for irrigating agriculture fields, ground water recharge, drinking water for animals, etc.
  • Other water conservation activities like farm bunding, borewell recharge, soak pits, etc have also been implemented to conserve water and benefit more than 10,000 local people.


Clean drinking water project at Kankroli, Rajasthan- A case study

There was a time when rural women of 13 project villages of Kankroli (Rajasthan) would need to walk hours each day to fetch water resulting in absence from home, family neglect and reduced spare time. The result is that life of these women was reduced to drudgery. Especially for the thousands of women in villages located far from the main village and not covered under the village water supply scheme. JK Tyre collaborated with the NGO Seva Mandir to devise an innovative solution. Community water tanks (13) were built of 4,000- 10,000 liters capacity. Perennial wells and borewells (13) were created or renovated. Gram Vikas committees were formed to address operations and maintenance of drinking water supplyinfrastructure. A water user fee was imposed to ensure ownership and sustenance of the project. The tank filling responsibility was delegated to a local youth by committee. Defunct hand pumps were also repaired. The results have proved transformative: more than 3000 people were provided a sustainable drinking water solution; health expenditure declined. Freed from the drudgery of fetching drinking water every single day, women are now paying a greater attention to their children’s health, education – and their own leisure.


PLANTATION

We have planted more than a million trees at different locations to enrich greenery and ameliorate environment. Green patches are also maintained for general public at parks, gardens, traffic circles, road sides, shamshanghat etc.

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Road Safety

To generate awareness about road safety, key stakeholders have been identified and road safety trainings are provided to truckers, drivers, school children and general public. The road safety awareness programs are implemented in collaboration with local Traffic Police and other stakeholders and over the years a large number of people have been trained on various aspects of safe driving and Road Safety.


Driver’s trainings on Tyre Care & Maintenance

Tyre is the only physical contact that a vehicle has with the road surface, and therefore while driving, tyres should be in their most optimum condition. Poorly inflated tyres wear quickly and affect the overall performance of the vehicle, including braking distance, handling, fuel consumption & safety. The overloading also increases tyre wear and fuel consumption and adversely affects vehicle handling and stability. JK Tyre regularly conducts awareness campaigns & trainings programs on Tyre care & maintenance to reduce accidents caused by faulty tyres& road safety. Our ‘Back to School’ campaign categorically targets School Bus drivers wherein bus drivers are trained in proper tyre care & responsible driving ensuring safety for students, road users, etc, greater tyre life and better mileage.

INFRASTRUCTURAL SUPPORT

Infrastructure development is the key to rural development. We have supported school building, community halls, orphanage buildings, etc. A state of the art JK Stadium has been developed at Kankroli, Rajasthan where local youths are availing best in class class sports facilities for state/ national level competitions.

DISASTER MITIGATION

The company has always been proactive to extend help during natural calamities/ disasters and helped the affected people. At many occasions, relief materials were distributed to affected people and later Company and the employees contributed generously to support Government’s disaster relief efforts.

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As a part of the structured CSR initiative, caring for the people of the country is of utmost priority at JK Tyre. Whether it is contributing to PMs Relief Fund for the J&K flood victims or helping in relief work for Uttarakhand flood victims, all possible support is provided to the victims of any natural calamity by the organisation. JK Tyre is helping build the ‘Hari Shankar Singhania Saraswati Shishu Mandir’, which will support the children of the flood affected families in Uttarakhand, thereby standing by their inherent values of caring and helping the people of the society.

JK Tyre has made significant investment in promoting motorsport and bringing it closer to the common man. The structured program includes identifying and encouraging talent and unleashing its potential. Young children have graduated through the JK Tyre Karting program which has been made very affordable. JK Tyre also continues to support a Karting Track for the Indian Army at Udhampur. Infrastructure is vital to development of sport. A State level stadium has been developed at Kankroli to facilitate various sports events, where District and State level tournaments are regularly held.

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Identifying the importance of education for an emerging country, JK Tyre has laid the foundation of several successful academic initiatives in the last decade. These initiatives were spread across different academic levels starting from primary to tertiary including vocational and adult literacy programmes.

Adult Literacy Initiative

Currently, ‘Adult literacy Initiative’ by JK Tyre, has been successfully running at 4 manufacturing locations. Over 30,000 rural women have benefitted from the programme. It has enabled them to be functionally literate in basic reading and writing, doing basic calculations, mobile applications and other day to day useful works.

The Adult literacy centres in Central Prison, Mysore helped around 3,500 prison inmates to c ome out of shackles illiteracy and look forward to a meaningful life.

Adoption of Government ITIs

JK Tyre has adopted 4 Government ITI’s to impart job oriented quality vocational courses to the local students. Around 600 local youths are getting benefited from this initiative every year. This engagement has resulted in enhancing reputation of ITI’s and also increasing number of students securing meaningful employment.

Other education based initiatives

JK Tyre has been actively involved in facilitating quality primary education in remote and tribal villages of Rajsamand district of Rajasthan through Ekal Vidyalay and Bal Sansakar Kenra.

It adopted the Government Middle School at Noorabad, Morena, Madhya Pradesh and Jyotiba Phule Government SC/ST Girl’s Hostel, Kankroli, Rajasthan with an aim to improve infrastructural facilities and quality of education.

Lakshmipat Singhania Senior Secondary School at Jaykaygram, Rajasthan and JK Lakshmipat University at Jaipur are yet another milestone of JK Tyre’s long involvement with the betterment of education in the country.

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Driven with its core value of ‘Caring for People’, JK Tyre has strived to improve access to quality healthcare for various stakeholders including local communities around all plant locations.

Project- “Parivartan”

Project Parivartan aims at improving Reproductive and Child Health care services in remote tribal areas of Rajsamand district of Rajasthan. Since its initiation, the project has benefited more than two lakh patients hailing from 60 villages of Rajsamand district of Rajasthan. The project has been instrumental in bringing down the MMR & IMR significantly. From the year 2014-15, a new project area in block Kumbhalgarh which is quite remote and dominated by tribal communities, has been taken up for the intervention.

Prevention of HIV/ AIDS

JK Tyre is actively engaged in programmes aimed at creating awareness about the prevention of HIV/ AIDS. There are eight clinics running for transport community at high risk HIV/ AIDS locations with the help of TCI Foundation and partner NGO – Vatsalya. This initiative has benefited more than 2.5 lakhs people.

A network of people living with HIV/ AIDS (PLHIV) in Rajsamand district of Rajasthan is also being supported by JK Tyre to improve quality of life of PLHIV.

Eye camps and general health camps

Eye care is a very important aspect of human health. As a response to rampant eye problems mainly cataract in Banmore, Morena area, the eye care has been extended at Banmore, Morena, MP in association with Kareh Dham Ashram. A large number of successful cataract operations have been conducted to benefit local communities.

Health camps are also organized regularly for making quality health care services available to local communities.

Pushpawati Singhania Research Institute for Liver, Renal and Digestive Diseases, New Delhi is a super speciality hospital co-promoted by JK Tyre having no profit- no loss philosophy. The Institute benefits a large number of patients from various parts of country.

Clean drinking water

Clean drinking water and sanitation are crucial for a healthy life style. JK Tyre has worked towards making clean drinking water available in villages nearby all plant locations through water huts and water tankers.

Water security is being ensured for villages through adequate water harvesting/ conservation measures like de-silting of ponds, ground water recharge, etc.

Lending its hand to the Union Government’s Swach Bharat Abhiyan, JK Tyre is contributing towards improving sanitation facilities in nearby villages to its plant locations.

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The number of people that lose their lives to road accidents every year in India is appalling. JK Tyre believes, awareness is the key in bringing down these numbers.

Therefore, to create awareness about the importance of road safety, JK Tyre has organised road safety campaigns and gives away road safety related literature on major highways, expressways and metros. Every year, JK Tyre partners with the Delhi Traffic Police to promote National Road Safety Week and generate awareness among general public. At plant level, it’s a routine activity to generate awareness on road safety, conducting emission tests, etc. for common public.

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All JK Tyre plants maintain the highest level efficiency in conserving resources especially energy and water.Both Jaykaygram and Mysore Plants have been awarded with the Green Tech Environment Award in the Gold category.

JK Tyre’s manufacturing plants are largely zero discharge facilities. Being pioneers of radial in India, JK Tyre has significantly contributed through its world class radial products and has enabled consumers to derive higher fuel efficiencies while driving and thereby reducing their carbon foot print. Over the years, more than 6 lakhs trees have been planted in and around JK Tyre manufacturing facilities. Green patches are also being maintained for general public at traffic circles, roads, gardens, shamshan ghat etc.

Soles with Soul Initiative

JK Tyre’s Soles with Soul initiative helped recycle old tyres by partnering Footwear Design and Development Institute (FDDI) to create footwear & accessories from scrap and old tyres with unconventional and environment friendly methods.